2012-2013 CATALOG

This is an archived copy of the 2012-2013 catalog. To access the most recent version of the catalog, please visit http://catalog.miracosta.edu

Business Administration

The Business Department offers theoretical and practical courses for students planning to transfer as business majors, career and technical courses that lead to certificates of proficiency and achievement, and courses designed to improve workplace skills. Career opportunities in business include accounting, marketing, finance, small business development, and management in retail, service, manufacturing, government, and nonprofit organizations.

Contact Information

Department Chair: Tom Severance

Dean: Al Taccone

www.miracosta.edu/BUS

Department: Business

Office: Building OC4800, 760.795.6841

Full-Time Faculty

Christina Hata
Tom Severance
Rita Soza

Associate Degrees

Associate in Arts Degree

Business Administration

The Business Administration program offers lower-division preparation for students who plan on transferring to pursue a bachelor's degree in business administration. Students planning to transfer and/or earn this associate degree may also need to complete additional requirements or electives required by the transfer institution, as many CSUs and UCs have unique admissions and preparation-for-the-major requirements. Students should meet with a MiraCosta College counselor to identify required courses and to develop a written plan for their targeted university.

Required courses:
ACCT 201	Financial Accounting	4
ACCT 202	Managerial Accounting	4
BUS 140	Legal Environment of Business	3
or BUS 140H	Legal Environment of Business (Honors)
ECON 101	Principles of Economics: MACRO	3
ECON 102	Principles of Economics: MICRO	3
MATH 115	Calculus with Applications	4-5
or MATH 150	Calculus and Analytic Geometry I
or MATH 150H	Calculus and Analytic Geometry (Honors)
Select at least 6 elective units from the following:		6-7
BUS 290	Business Communication
CSIT 120	Fundamentals of Computer Information Systems
MATH 103	Statistics
PSYC 101	General Psychology
or PSYC 101H	General Psychology (Honors)
SOC 101	Introduction to Sociology
or SOC 101H	Introduction to Sociology (Honors)
Total Units		27-29

Students who wish to transfer to a CSU/UC should consult the preparation-for-the-major articulation agreements and a counselor to assist in selecting the most appropriate courses for their transfer major.

Associate in Arts Degrees

Entrepreneurship
Management
Marketing
Retail Management

Students may earn one of the above-named associate degrees by completing a certificate of achievement and the general education courses required for MiraCosta College's Associate in Arts degree (see Associate Degrees ). Students should meet with a MiraCosta counselor to identify required courses and to develop a written educational plan for the specific degree or certificate they wish to earn.

Certificates

Certificate of Achievement

Entrepreneurship

Students who start and run their own businesses enjoy the freedom of being their own boss with unlimited earning potential. This certificate program is for both current and prospective entrepreneurs. It assists students in learning and applying the traits and skills necessary to start, operate, and maintain a successful business. Students choose from a variety of electives, emphasizing either selected business skills or industry-specific expertise. Students may take courses in any sequence.

Required courses:
BUS 132	Marketing	3
BUS 136	Human Relations in Business	3
ACCT 101	Practical Accounting	4
or ACCT 201	Financial Accounting
Including one of the following:		3
BUS 130	Small Business Management
BUS 170 & BUS 171	Entrepreneur I and Entrepreneur II
Select at least 9 elective units from the following:		9
BUS 134	Retail Management
BUS 135	Personal Selling
BUS 137	Customer Service
BUS 138	Advertising and Promotion
BUS 147	Personal Finance
BUS 160	International Business
BUS 292	Internship Studies
MAT 125	Web Design 1: Fundamentals
MUS 286	The Business of Music I
CSIT 146	Internet Presence for the Small and Medium Business
HOSP 100	Introduction to Hospitality Management
Total Units		22

Certificate of Achievement

Management

The Management Certificate benefits students who are trying to keep pace with an increasingly turbulent working environment. It is particularly appropriate for manufacturing firms facing strong international competition and for all service industries. Completion of the certificate gives students a solid introduction to various management philosophies and skills and is a valuable addition to their resume. Students choose from a variety of electives, emphasizing either selected skills or industry-specific expertise. Students may take courses in any sequence.

Required courses:
BUS 117	Human Resources Management	3
BUS 131	Management Principles	3
BUS 136	Human Relations in Business	3
BUS 290	Business Communication	3
Select at least 9 units from the following:		9
BUS 130	Small Business Management
BUS 134	Retail Management
BUS 137	Customer Service
BUS 140	Legal Environment of Business
or BUS 140H	Legal Environment of Business (Honors)
BUS 292	Internship Studies
ACCT 202	Managerial Accounting
COMM 101	Oral Communication
COMM 106	Group Communication
HOSP 100	Introduction to Hospitality Management
MATH 103	Statistics
PSYC/SOC 104	Statistics for Behavioral Science
Total Units		21

Certificate of Achievement

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It is critical to all business success. This certificate program is for the student currently in or hoping to enter the marketing field. Students learn how products and services are developed, priced, promoted, and distributed; they also learn and practice marketing skills needed in the job market. Students may take courses in any sequence. Students are encouraged to choose a variety of electives that best increase their skill set.

Required courses:
BUS 132	Marketing	3
BUS 135	Personal Selling	3
BUS 138	Advertising and Promotion	3
BUS 290	Business Communication	3
Select at least 9 elective units from the following:		9
BUS 134	Retail Management
BUS 136	Human Relations in Business
BUS 137	Customer Service
BUS 160	International Business
BUS 292	Internship Studies
CSIT 146	Internet Presence for the Small and Medium Business
MAT 110	Digital Imaging 1: Adobe Photoshop
MAT 125	Web Design 1: Fundamentals
MATH 103	Statistics
PSYC/SOC 104	Statistics for Behavioral Science
Total Units		21

Certificate of Achievement

Retail Management

Retail management is an expanding career path supported by many industry sectors. Strong retail managers are essential to business success in electronics, clothing, food, entertainment, home furnishings, cosmetics, gifts, athletic equipment, pet supplies, and just about every other imaginable consumer product and service. This certificate, designed in collaboration with industry leaders, provides the student with many of the competencies required for success at the management level within the vast retail industry. The program encompasses business essentials, such as accounting and marketing, and emphasizes the "soft skills" of management and communication required for career success. This certificate has been endorsed by the Western Association of Food Chains and its member companies.

Required courses:
BUS 117	Human Resources Management	3
BUS 131	Management Principles	3
BUS 132	Marketing	3
BUS 134	Retail Management	3
BUS 136	Human Relations in Business	3
BUS 290	Business Communication	3
ACCT 101	Practical Accounting	4
or ACCT 201	Financial Accounting
ACCT 158	Business Mathematics	3
CSIT 110	Computer Applications	3
COMM 101	Oral Communication	3
Total Units		31

Certificate of Proficiency

Business Fundamentals

This certificate introduces and provides an overview of the issues and skills involved in business education and/or careers in business. An introductory business course covering marketing, management, and finance is combined with a communications course and a computer skills course. Together, these courses provide a foundation for work and/or study related to business.

Required courses:
BUS 120	Introduction to Business	3
BUS 290	Business Communication	3
CSIT 110	Computer Applications	3
Total Units		9

Certificate of Proficiency

Entrepreneurship Fundamentals

This certificate gives students planning their own business a great start by introducing classes and topics dealing with the three fundamental concerns of all business: money and finance (accounting), pursuing creative ideas and selling (marketing), and hiring, working with, and developing people (human relations). Students who complete this certificate are encouraged to then pursue the Entrepreneurship Certificate of Achievement.

Required courses:
ACCT 101	Practical Accounting	4
BUS 132	Marketing	3
BUS 136	Human Relations in Business	3
Including one of the following:		3
BUS 130	Small Business Management
BUS 170 & BUS 171	Entrepreneur I and Entrepreneur II
Total Units		13

Certificate of Proficiency

Retail Assistant

This certificate covers topics essential to the retail workplace and addresses basic skills required for success in that setting.

Required courses:
BUS 132	Marketing	3
BUS 137	Customer Service	3
ACCT 158	Business Mathematics	3
Total Units		9

How to Read Course Descriptions

Courses listed in this catalog apply to the fall 2012, spring 2013, and summer 2013 terms. Courses are numbered numerically within alphabetically arranged subject areas.

The bolded first line begins with a capitalized abbreviation that designates the subject area. This subject-area designator is followed by the official course number and a descriptive title. The next lines indicate the course's unit value, prerequisites, corequisites, advisories, repeatability rules, enrollment limitations, UC/CSU credit acceptance, and lecture and lab hours followed by a Taxonomy of Program number in parentheses.

Prerequisites: This is a requirement that must be met before a student can enroll in the course.
Corequisites: This is a course the student must take in the same semester.
Advisories: This is recommended preparation the student is advised but not required to have before or in conjunction with the course.
Repeatability Rules: When a course belongs to a group of related courses, students can complete one course or a combination of courses within the group for a maximum of four completions.
Enrollment Limitations: Some courses place limitations on enrollment. These limitations prevent students from duplicating course work or from enrolling in two sections of the same course in any given semester.
Acceptable for Credit: CSU means the course is accepted for transfer at any California State University (CSU) campus; UC means it is accepted for transfer at any University of California (UC) campus. Some courses can be used to satisfy general education or major requirements while others transfer as elective credit. UC Credit Limitation means credit for the course may have UC transfer restrictions; these restrictions are identified at the end of the course description.
Lecture and Lab Hours: These are the number of hours the course meets for lecture and/or lab per week.
Taxonomy of Program (TOP) Number: The TOP number is identified in parentheses after the lecture and lab hours. This number serves an administrative purpose and is not intended for student use.

The course description summarizes the purpose and key topical areas of the course, and it includes special requirements if any exist. Some course descriptions end with information about whether the course was "formerly" another course, how many times the course may be repeated, if the course is offered pass/no pass, or what the UC credit limitation is.

How to Read Course Descriptions

Courses

BUS 117: Human Resources Management

Units: 3
Prerequisites: None
Enrollment Limitation: Not open to students with credit in HOSP 117.
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course introduces human resource management in business. Topics include the scope of human resource management, employee advocacy, employment law, recruiting, training, employee development, performance management, compensation and benefits programs, managing diversity and global operations, collective bargaining, and using human resources as a competitive advantage.

BUS 120: Introduction to Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU, UC
Lecture 3 hours. (0506.00)

This course introduces the trends and opportunities in today's dynamic business environment as they relate to economics, global markets, ethics and social responsibility, business ownership forms, entrepreneurship, management responsibility, human resources management, marketing, operations, accounting, and financial management. Students gain important business context and discover many business career and educational opportunities.

BUS 130: Small Business Management

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.40)

In this business start-up and management course, students learn about conducting preliminary research, analyzing trends and competition, buying and starting a business or franchise, developing a business plan, considering legal issues, target marketing, accounting, managing personnel, and responsible business practices.

BUS 131: Management Principles

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course explores contemporary management application issues. Topics include management theories, finding and developing leaders, measuring and improving customer and employee satisfaction, strategic planning, hiring and training employees, developing workplace teams, choosing and evaluating suppliers, and labor and legal issues.

BUS 132: Marketing

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0509.00)

This course introduces students to the principles of marketing. Topics include segmenting, targeting, market research, buyer behavior, distribution, retailing, advertising, selling, and international issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.

BUS 134: Retail Management

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course introduces the principles and practices used in managing retail businesses. Topics include site selection, layout, organization, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.

BUS 135: Personal Selling

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0509.40)

This course covers professional selling techniques. Topics include finding career opportunities, motivating, persuading, prospecting, interviewing, handling buyer concerns, negotiating, closing the transaction, obtaining referrals, telemarketing, and addressing legal and ethical concerns.

BUS 136: Human Relations in Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course covers the major themes of human relations, including communication, self-awareness, self-acceptance, motivation, trust, self-disclosure, and conflict resolution. It emphasizes interpersonal skills required for success in a high tech and multicultural business environment using practical application of behavioral sciences to anticipate and resolve problems at work. Topics include communication styles, personal values and ethics, emotional balance, professional presence, attitudes, motivation, resilience to stress, healthy lifestyle, as well as work-force diversity, communication filters, team and trust building, and leadership in a global business environment.

BUS 137: Customer Service

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course presents a practical approach to understanding and implementing the principles of customer service within an organization. Topics include verbal and nonverbal communication, how to create a culture of service and build customer loyalty, and the role and use of technology in the service industry.

BUS 138: Advertising and Promotion

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0509.00)

This course provides students with an overview of advertising and promotion. Topics include strategic planning, branding, budgeting, message selection and media, the creative process of ad development, and public relations.

BUS 140: Legal Environment of Business

Units: 3
Prerequisites: None
Enrollment Limitation: Not open to students with prior credit in BUS 140H.
Acceptable for Credit: CSU, UC
Lecture 3 hours. (0505.00)

This course introduces business-related law, ethics, social responsibility, and government regulations. Topics include dispute resolution, legal system and laws, torts, crimes, contracts, sales, warranties, negotiable instruments, secured transactions, bankruptcy, agency, employment, business entities, real and personal property, cyberlaw, and intellectual property.

BUS 140H: Legal Environment of Business (Honors)

Units: 3
Prerequisites: None
Enrollment Limitation: Not open to students with prior credit in BUS 140.
Acceptable for Credit: CSU, UC
Lecture 3 hours. (0505.00)

This course offers highly motivated students an introduction to business-related law, ethics, social responsibility, and government regulations. Topics include dispute resolution, legal system and laws, torts, crimes, contracts, sales, warranties, negotiable instruments, secured transactions, bankruptcy, agency, employment, business entities, real and personal property, cyberlaw, and intellectual property. As an honors course, it provides students the opportunity to conduct legal research, participate in moot-court simulations, and lead and participate in seminar-like discussions.

BUS 147: Personal Finance

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0502.00)

This course assists students in gaining the knowledge, tools, attitude, and skills needed to make informed lifelong financial decisions that will empower their lives. Students explore the social, psychological, and physiological issues related to planning and managing a personal financial plan. Topics include goal setting, budgeting, money management, taxes, savings, consumer credit, automobiles, housing, insurance, investment vehicles, retirement and estate planning, and the financial impact of marriage and divorce.

BUS 160: International Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0508.00)

This course covers international business, trade, and globalization. Topics include politics, laws, economics, cultures, ethics, foreign trade/investment/exchange, internationalizing a business, entering foreign markets, strategizing, structuring, and managing in a global economy with social responsibility.

BUS 170: Entrepreneur I

Units: 1.5
Prerequisites: None
Acceptable for Credit: CSU
Lecture 1.50 hours. (0506.40)

This course covers business ideas, paths to entrepreneurship, and marketing. Topics include small business opportunities/rewards, entrepreneur characteristics/competencies, idea creation/feasibility, full/part-time opportunities, business plans, and marketing strategies.

BUS 171: Entrepreneur II

Units: 1.5
Prerequisites: None
Acceptable for Credit: CSU
Lecture 1.50 hours. (0506.40)

This course continues the introduction to starting a small business begun in BUS 170. It covers business marketing, finance, management, and organization. Topics include distribution, location, accounting, debt, equity, cash management, inventory, risk management, legal issues, human resource management, and business success factors.

BUS 290: Business Communication

Units: 3
Prerequisites: ACE 50, ENGL 50 or ESL 50 or approved equivalent, or qualify through the English Assessment or approved equivalent.
Advisory: ENGL 100.
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course focuses on the principles of effective written, oral, and electronic communication. It emphasizes solving problems and eliciting positive response through carefully organized and designed memos, letters, reports, and presentations.

BUS 292: Internship Studies

Units: 0.5-3
Prerequisites: None
Corequisite: Complete 75 hrs paid or 60 hrs non-paid work per unit.
Enrollment Limitation: Instructor, dept chair, and Career Center approval. May not enroll in any combination of cooperative work experience and/or internship studies concurrently.
Acceptable for Credit: CSU

This course provides students the opportunity to apply the theories and techniques of their discipline in an internship position in a professional setting under the instruction of a faculty-mentor and site supervisor. It introduces students to aspects of the roles and responsibilities of professionals employed in the field of study. Topics include goal-setting, employability skills development, and examination of the world of work as it relates to the student's career plans. Students must develop new learning objectives and/or intern at a new site upon each repetition. Students may not earn more than 16 units in any combination of cooperative work experience (general or occupational) and/or internship studies during community college attendance.

BUS 296: Topics in Business Administration

Units: 1-3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 1 hour.
Lecture 2 hours.
Lecture 3 hours. (0501.00)

This course gives students an opportunity to study topics in Business Administration that are not included in regular course offerings. Each Topics course is announced, described, and given its own title and 296 number designation in the class schedule.

BUS 298: Directed Study in Business

Units: 1-3
Prerequisites: None
Enrollment Limitation: Instructor and department chair approval and successful completion of 12 units of college work with at least a 3.0 grade-point average.
Repeatability Rule: May be taken for a total of 3 units.
Acceptable for Credit: CSU
Laboratory 3 hours
Laboratory 6 hours
Laboratory 9 hours. (0506.00)

This course allows students to pursue a special area of interest in order to achieve specific goals beyond the scope of existing courses within the discipline. Students work independently and interact directly with an instructor on an individual basis and as prescribed by the Directed Study Agreement.

BUS 299: Occupational Cooperative Work Experience

Units: 1-4
Prerequisites: None
Corequisite: Complete 75 hrs paid or 60 hrs non-paid work per unit.
Enrollment Limitation: Career Center approval. May not enroll in any combination of cooperative work experience and/or internship studies concurrently.
Acceptable for Credit: CSU

Cooperative Work Experience is intended for students who are employed in a job directly related to their major. It allows such students the opportunity to apply the theories and skills of their discipline to their position and to undertake new responsibilities and learn new skills at work. Topics include goal-setting, employability skills development, and examination of the world of work as it relates to the student's career plans. Students may not earn more than 16 units in any combination of cooperative work experience (general or occupational) and/or internship studies during community college attendance.