2010-2011 CATALOG

This is an archived copy of the 2010-2011 catalog. To access the most recent version of the catalog, please visit http://catalog.miracosta.edu

Business Administration

The Business Department offers theoretical and practical courses for students planning to transfer as business majors, career and technical courses that lead to certificates of proficiency and achievement, and courses designed to improve workplace skills. Career opportunities in business include accounting, marketing, finance, small business development, and management in retail, service, manufacturing, government, and nonprofit organizations.

Contact Information

Department Chair: Tom Severance

Dean: Al Taccone

www.miracosta.edu/BUS

Department: Business

Office: Building 4800, 760.795.6841

Full-Time Faculty

Christina Hata
Tom Severance
Rita Soza

Associate Degrees

Associate in Arts Degree

Business Administration

The Business Administration Program offers lower-division preparation for students who plan on transferring to pursue a bachelor's degree in business administration. Students planning to transfer and/or earn this associate degree may also need to complete additional requirements or electives required by the transfer institution, as many CSUs and UCs have unique admissions and preparation-for-the-major requirements. Students should meet with a MiraCosta College counselor to identify required courses and to develop a written plan for their targeted university.

Required courses:
ACCT 201	Financial Accounting	4
ACCT 202	Managerial Accounting	4
BUS 140	Legal Environment of Business	3
ECON 101	Principles of Economics: MACRO	3
ECON 102	Principles of Economics: MICRO	3
MATH 115	Calculus with Applications	4-5
or MATH 150	Calculus and Analytic Geometry I
Select at least 6 elective units from the following:		6-7
BUS 290	Business Communication
CSIT 120	Fundamentals of Computer Information Systems
MATH 103	Statistics
PSYC 101	General Psychology
SOC 101	Introduction to Sociology
or SOC 101H	Introduction to Sociology (Honors)
Total Units		27-29

Students who wish to transfer to a CSU/UC should consult the preparation-for-the-major articulation agreements and a counselor to assist in selecting the most appropriate courses for their transfer major.

Associate in Arts Degrees

Entrepreneurship; Management; Marketing; Retail Management

Students may earn one of the above-named associate degrees by completing a certificate of achievement and the general education courses required for MiraCosta College's Associate in Arts degree (see Associate Degrees). Students should meet with a MiraCosta counselor to identify required courses and to develop a written educational plan for the specific degree or certificate they wish to earn.

Certificates

Certificate of Achievement

Entrepreneurship

Students who start and run their own businesses enjoy the freedom of being their own boss with unlimited earning potential. This certificate program is for both current and prospective entrepreneurs. It assists students in learning and applying the traits and skills necessary to start, operate, and maintain a successful business. Students choose from a variety of electives, emphasizing either selected business skills or industry-specific expertise. Students may take courses in any sequence.

Required courses:
BUS 132	Marketing	3
BUS 136	Human Relations in Business	3
ACCT 101	Practical Accounting	4
or ACCT 201	Financial Accounting
Including one of the following:		3
BUS 130	Small Business Management
BUS 170 & BUS 171	Entrepreneur I and Entrepreneur II
Select at least 9 elective units from the following:		9
BUS 134	Retail Management
BUS 135	Personal Selling
BUS 137	Customer Service
BUS 138	Advertising and Promotion
BUS 147	Personal Finance
BUS 160	International Business
BUS 292	Internship Studies
HORT 111	Introduction to Agri-Business Management
MAT 125	Web Design 1: Fundamentals
MUS 286	The Business of Music I
CSIT 146	Internet Presence for the Small and Medium Business
HOSP 100	Introduction to Hospitality Management
Total Units		22

Certificate of Achievement

Management

The Management Certificate benefits students who are trying to keep pace with an increasingly turbulent working environment. It is particularly appropriate for manufacturing firms facing strong international competition and for all service industries. Completion of the certificate gives students a solid introduction to various management philosophies and skills and is a valuable addition to their resume. Students choose from a variety of electives, emphasizing either selected skills or industry-specific expertise. Students may take courses in any sequence.

Required courses:
BUS 117	Human Resources Management	3
BUS 131	Management Principles	3
BUS 136	Human Relations in Business	3
BUS 290	Business Communication	3
Select at least 9 units from the following:		9
BUS 130	Small Business Management
BUS 134	Retail Management
BUS 137	Customer Service
BUS 140	Legal Environment of Business
BUS 292	Internship Studies
ACCT 202	Managerial Accounting
COMM 101	Oral Communication
COMM 106	Group Communication
HORT 111	Introduction to Agri-Business Management
HOSP 100	Introduction to Hospitality Management
MATH 103	Statistics
PSYC/SOC 104	Statistics for Behavioral Science
Total Units		21

Certificate of Achievement

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It is critical to all business success. This certificate program is for the student currently in or hoping to enter the marketing field. Students learn how products and services are developed, priced, promoted, and distributed; they also learn and practice marketing skills needed in the job market. Students may take courses in any sequence. Students are encouraged to choose a variety of electives that best increase their skill set.

Required courses:
BUS 132	Marketing	3
BUS 135	Personal Selling	3
BUS 138	Advertising and Promotion	3
BUS 290	Business Communication	3
Select at least 9 elective units from the following:		9
BUS 134	Retail Management
BUS 136	Human Relations in Business
BUS 137	Customer Service
BUS 160	International Business
BUS 292	Internship Studies
CSIT 146	Internet Presence for the Small and Medium Business
MAT 110/ART 247	Digital Imaging 1: Adobe Photoshop
MAT 125	Web Design 1: Fundamentals
MATH 103	Statistics
PSYC/SOC 104	Statistics for Behavioral Science
Total Units		21

Certificate of Achievement

Retail Management

Retail management is an expanding career path supported by many industry sectors. Strong retail managers are essential to business success in electronics, clothing, food, entertainment, home furnishings, cosmetics, gifts, athletic equipment, pet supplies, and just about every other imaginable consumer product and service. This certificate, designed in collaboration with industry leaders, provides the student with many of the competencies required for success at the management level within the vast retail industry. The program encompasses business essentials, such as accounting and marketing, and emphasizes the "soft skills" of management and communication required for career success. This certificate has been endorsed by the Western Association of Food Chains and its member companies.

Required courses:
BUS 117	Human Resources Management	3
BUS 131	Management Principles	3
BUS 132	Marketing	3
BUS 134	Retail Management	3
BUS 136	Human Relations in Business	3
BUS 290	Business Communication	3
ACCT 101	Practical Accounting	4
or ACCT 201	Financial Accounting
ACCT 158	Business Mathematics	3
CSIT 110	Computer Applications	3
COMM 101	Oral Communication	3
Total Units		31

Certificate of Proficiency

Business Fundamentals

This certificate introduces and provides an overview of the issues and skills involved in business education and/or careers in business. An introductory business course covering marketing, management, and finance is combined with a communications course and a computer skills course. Together, these courses provide a foundation for work and/or study related to business.

Required courses:
BUS 120	Introduction to Business	3
BUS 290	Business Communication	3
CSIT 110	Computer Applications	3
Total Units		9

Certificate of Proficiency

Entrepreneurship Fundamentals

This certificate gives students planning their own business a great start by introducing classes and topics dealing with the three fundamental concerns of all business: money and finance (accounting), pursuing creative ideas and selling (marketing), and hiring, working with, and developing people (human relations). Students who complete this certificate are encouraged to then pursue the Entrepreneurship Certificate of Achievement.

Required courses:
ACCT 101	Practical Accounting	4
BUS 132	Marketing	3
BUS 136	Human Relations in Business	3
Including one of the following:		3
BUS 130	Small Business Management
BUS 170 & BUS 171	Entrepreneur I and Entrepreneur II
Total Units		13

Certificate of Proficiency

Retail Assistant

This certificate covers topics essential to the retail workplace and addresses basic skills required for success in that setting.

Required courses:
BUS 132	Marketing	3
BUS 137	Customer Service	3
ACCT 158	Business Mathematics	3
Total Units		9

How to Read Course Descriptions

Courses listed in this catalog apply to the fall 2010, spring 2011, and summer 2011 terms. Courses are numbered numerically within alphabetically arranged subject areas.

The bolded first line indicates the official course number, a descriptive title, and the number of units. The next lines indicate prerequisites, corequisites, advisories, repeatability rules, enrollment limitations, UC/CSU credit acceptance, and lecture and lab hours followed by a Taxonomy of Program number in parentheses.

Prerequisites: This is a requirement that must be met before a student can enroll in the course.
Corequisites: This is a course the student must take in the same semester.
Advisories: This is recommended preparation the student is advised but not required to have before or in conjunction with the course.
Repeatability Rules: When a course belongs to a group of related courses, students can complete one course or a combination of courses within the group for a maximum of four completions.
Enrollment Limitations: Some courses place limitations on enrollment. These limitations prevent students from duplicating course work or from enrolling in two sections of the same course in any given semester.
Acceptable for Credit: CSU means the course is accepted for transfer at any California State University (CSU) campus; UC means it is accepted for transfer at any University of California (UC) campus. Some courses can be used to satisfy general education or major requirements while others transfer as elective credit. UC Credit Limitation means credit for the course may have UC transfer restrictions; these restrictions are identified at the end of the course description.
Lecture and Lab Hours: These are the number of hours the course meets for lecture and/or lab per week.
Taxonomy of Program (TOP) Number: The TOP number is identified in parentheses after the lecture and lab hours. This number serves an administrative purpose and is not intended for student use.

The course description summarizes the purpose and key topical areas of the course, and it includes special requirements if any exist. Some course descriptions end with information about whether the course was "formerly" another course, how many times the course may be repeated, if the course is offered pass/no pass, or what the UC credit limitation is.

How to Read Course Descriptions

Courses

BUS 117: Human Resources Management

Units: 3
Prerequisites: None
Enrollment Limitation: Not open to students with credit in BUS 117 or HOSP 117.
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course introduces human resource management in business. Topics include the scope of human resource management, employee advocacy, employment law, recruiting, training, employee development, performance management, compensation and benefits programs, managing diversity and global operations, collective bargaining, and using human resources as a competitive advantage.

BUS 120: Introduction to Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU, UC
Lecture 3 hours. (0506.00)

The trends and opportunities in today's dynamic business environment are introduced through economics, global markets, social responsibility, ownership forms, entrepreneurship, management organization, employee relations, marketing, decision-making, accounting, and financial management. Students will develop key business success skills and discover many business career and educational opportunities available.

BUS 130: Small Business Management

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.40)

Business start-up and management topics include conducting preliminary research, analyzing trends and competition, buying and starting a business or franchise, developing a business plan, considering legal issues, target marketing, accounting, and managing personnel.

BUS 131: Management Principles

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course explores contemporary management application issues. Topics include management theories, finding and developing leaders, measuring and improving customer and employee satisfaction, strategic planning, hiring and training employees, developing workplace teams, choosing and evaluating suppliers, and labor and legal issues.

BUS 132: Marketing

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0509.00)

Topics will include market research, buyer behavior, segmenting and targeting, determining market mix, product decisions, pricing, distribution, retailing, wholesaling, promotion, advertising, publicity, selling, service and non-profit marketing, and international issues.

BUS 134: Retail Management

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

Principles and practices used in management of retail businesses. Includes site selection, layout, organization, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.

BUS 135: Personal Selling

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0509.40)

Professional selling techniques include finding career opportunities, motivating, persuading, prospecting, interviewing, handling buyer concerns, negotiating, closing the transaction, obtaining referrals, telemarketing, and addressing legal and ethical concerns.

BUS 136: Human Relations in Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

Topics include motivation; values; attitudes; group behavior; teamwork; communication; productivity; total quality; job redesign and enrichment; leadership; developing, appraising, and rewarding employees; and managing conflict and change.

BUS 137: Customer Service

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

This course presents a practical approach to understanding and implementing the principles of customer service within an organization. The benchmarking process will be studied within the context of continuous quality service improvement.

BUS 138: Advertising and Promotion

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0509.00)

Marketing communication topics include strategic planning; research; budgeting; choosing message and media; creating print, radio, TV, and direct mail ads; public relations; global and business-to-business advertising; social, ethical, economic, and legal issues.

BUS 140: Legal Environment of Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU, UC
Lecture 3 hours. (0505.00)

Business law and government regulations. Topics include the court system, torts, crimes, contracts, sales, consumer protection, commercial paper, agency, employment, business entities, secured transactions, bankruptcy, insurance, real and personal property, landlord-tenant, and wills and trusts.

BUS 147: Personal Finance

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0502.00)

Financial planning and budgeting topics include bank accounts and certificates of deposit; credit; credit cards; economics; college funding; taxes; personal residence; property, life, and health insurance; stocks, bonds, and mutual funds; real estate; marriage and divorce; and estate and retirement planning.

BUS 160: International Business

Units: 3
Prerequisites: None
Acceptable for Credit: CSU
Lecture 3 hours. (0508.00)

An overview of international business, trade, and globalization, this course focuses on the role of political systems, economics, the legal environment, and culture in the conduct of international business. Additional topics include monetary and financial systems, foreign direct investment, regional trade agreements, key management issues, marketing, and international operations management.

BUS 170: Entrepreneur I

Units: 1.5
Prerequisites: None
Acceptable for Credit: CSU
Lecture 1.50 hours. (0506.40)

Topics include practical business start-up issues for prospective entrepreneurs, successful traits and skills, finding and evaluating business ideas, starting or buying a business or franchise, market research, sales forecasting, distribution, pricing, promotion, advertising, and selling.

BUS 171: Entrepreneur II

Units: 1.5
Prerequisites: None
Acceptable for Credit: CSU
Lecture 1.50 hours. (0506.40)

More practical business start-up topics including determining financing needs and sources, choosing a business entity and location, legal issues, organization and personnel, bookkeeping and financial management, risk analysis and insurance.

BUS 290: Business Communication

Units: 3
Prerequisites: Pass with a grade of CR ENGL 803 or ESL 803 or approved equivalent, or qualify through the English Assessment or approved equivalent.
Advisory: ENGL 100.
Acceptable for Credit: CSU
Lecture 3 hours. (0506.00)

Principles of effective written, oral, and electronic communication are stressed. Emphasis is on solving problems and eliciting positive response through carefully organized and designed memos, letters, reports, and presentations. A formal business report will be prepared that meets the SDSU Business Administration major requirement. The skills taught are crucial to business success. This course is required in many of the business certificate programs.

BUS 292: Internship Studies

Units: 0.5-3
Prerequisites: Complete 6 units at MCC prior to internship; permission of instructor and department chair required.
Corequisite: Must currently be enrolled in 3 units and complete 60 hours of non-paid or 75 hours of paid work per unit of credit.
Acceptable for Credit: CSU
(0506.00)

Individualized study linking classroom learning to the workplace. Approval form must be signed by instructor and department chair before registration. (May be taken for a total of 12 units.)

BUS 293: Topics in Business

Units: 1-3
Prerequisites: None
Repeatability Rule: Allow four completions in any combination of BUS 293, BUS 296.
Lecture 1 hour.
Lecture 2 hours.
Lecture 3 hours. (0506.00)

A study of relevant topics in the discipline not covered in the current selection of courses. Designed to meet special needs; content determined by participating faculty members in consultation with students and the community. Non-transfer topics only.

BUS 296: Topics in Business Administration

Units: 1-3
Prerequisites: None
Repeatability Rule: Allow four completions in any combination of BUS 293, BUS 296.
Acceptable for Credit: CSU
Lecture 1 hour.
Lecture 2 hours.
Lecture 3 hours. (0501.00)

BUS 298: Directed Studies in Business

Units: 1-3
Prerequisites: Permission of instructor and department chair.
Acceptable for Credit: CSU
Laboratory 3 hours.
Laboratory 6 hours.
Laboratory 9 hours. (0506.00)

Individualized study, project, or research in area of particular interest to the student and not included in the regular courses of the college. Approval form must be signed by instructor and department chair before registration. (May be taken for a total of 3 units.)

BUS 299: Cooperative Work Experience--Occupational

Units: 1-4
Prerequisites: None
Corequisite: Students must be employed in a position directly related to their declared major and must complete 75 hours of paid work or 60 hours of non-paid work per unit of credit.
Acceptable for Credit: CSU
(0506.00)

For students whose work is directly related to their major. To participate in occupational cooperative work experience education, students must be employed in a position directly related to their declared major and undertake new or expanded responsibilities at their work site. Students must develop one learning objective for each unit of credit in which they enroll and they must complete 75 hours of paid work or 60 hours of non-paid work per unit of credit. A maximum of four units of occupational work experience may be earned each semester and a combined maximum of 16 units of occupational and general work experience may be earned during community college attendance and applied as electives toward graduation. Students may receive G.I. Bill benefits for work experience only if required for their specific program. (May be repeated three times.)